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date:Thu April 8
(1 hour)
time: 9 - 10am PT
place: in your conference room
Online at your desk
price: $89.00 Member
$179.00 Non-member
NEW TARGET MARKET OPPORTUNITIES with Sid Chadwick This month's topic: ASSOCIATION MARKETS

New Opportunities for the New Year
Introducing a new 12-month series of webinars/seminars focusing on a specific target market each month.

THIS MONTH'S TOPIC: ASSOCIATIONS

Associations are hungry for both retaining members as well as adding to their memberships. With that background, they are also out of necessity merging. The “surviving or dominant association” tends to be the one with the greater number of members, or revenues. Print is a primary means by which association markets work to gain members, retain members, and keep members updated on industry trends, new technologies, government regulations, and changing market conditions. In other words, associations are a rich market for traditional print demand, and the smart supplier works to both understand target associations needs, as well as service those needs with a kaleidoscope of services, and communications solutions. This program also reveals numerous new research and information resources.

Certain customer markets are growing, and need print as well as supporting print-related services now more than ever.Knowing which markets are financially strong, stable-to growing, and structurally positioned to prosper are important for your organization and business development teams to succeed.

These monthly programs are not for the faint-of-heart, or cynical participant. They are designed for individuals and teams willing to engage new resources, new skills, different ways of thinking, and with a piercing capacity to intellectually think through the evidence and recommendations --- for their own rational, logical, next steps.

What You Will Learn
Recent trends, successes, major players, “what’s hot,” significant & multiple information resources, examples of how to approach different profile targets, and what’s changing.

Who Should Attend
Business Development Directors, CEO’s, CFO’s, and top performing business development teams (e.g., Sales Reps, Account Executives and CSR’s).

Our presenter: Sid Chadwick, President Chadwick Consulting
www.chadwickconsulting.com

Upcoming Webinars:
Thursday, May 13, 2010
Packaging Markets

Thursday, June 10, 2010
Publications Markets

NO JULY WEBINAR SCHEDULED

Thursday, August 12, 2010
Healthcare Markets